KC Jewelry is well poised to improve its operations and market standing by developing a strategic approach to enter new markets by standardizing its business operations/hours, exploring developing a well-rounded suite of product offerings, and exploring strategic partnerships for sustainable growth.

• Procure machines for jewelry designs and repairs
• Stock up inventory for retail offering
• Expand into jewelry design
• Explore strategic partnerships for growth (other jewelry stores, churches, special events, etc)
• Establish social media presence
• Advertise to drive more traffic to the store
• Spruce up the store for improved client experience
• Develop a plan to double revenue
• Plan for strategic investment into the business

 Specific support included

• Developing a marketing strategy for the upcoming nameplates push…in time for upcoming holidays
• Identifying partnerships with other Triangle businesses for cross-marketing/promotional opportunities
• Assisting with promotional materials for products
• Exploring advertising channels to push products and increase foot traffic
• Assisted with the development of a website and social media presence (Google business, Facebook, Yelp, Instagram)
• Developed a financial plan to double revenues